AI Receptionist for UK Gyms & Fitness Studios
Done-for-you AI operations for UK fitness brands. Voice, lead capture, and class bookings on one team.
Most UK gyms lose leads on evenings and weekends, when no one is at the desk. Click runs the AI receptionist that fixes it: every enquiry answered, every class booked, every lead followed up. Research shows just two staff-member interactions per month reduces cancellation risk by approximately 33% (GymMaster, 2024). We do the interactions.
No long-term contracts. Monthly rolling, 30 days notice. UK SMBs only.
The leads come in at 9pm. Your desk closes at 6pm.
Three problems sit on every gym owner's desk. The numbers behind them are independently sourced.
of new-member enquiries arrive outside standard reception hours (industry estimate)
Lead leakage outside hours.
Most gym enquiries arrive evenings and weekends, the times your front desk isn't staffed. Industry tracking puts the proportion of new-member enquiries arriving outside standard reception hours at 50 to 60% (industry-standard estimate, varies by operation type and geography). Voicemail and unanswered DMs lose a substantial portion of these. The prospect calls the gym down the road and joins them instead.
Member retention slips below the line.
Industry average annual retention in UK fitness is 66.4%. The 33.6% who leave each year are the difference between a profitable gym and a marginal one. Just 2 staff-member interactions per month reduces cancellation risk by approximately 33%. The problem: those interactions don't happen because no one has time.
Class bookings and waitlists clog the front desk.
Every "is the 6pm available?" call eats reception time. Every "I need to cancel my booking" message sits in a DM queue until someone clears it. Multiply by 200 members.
Click runs the AI layer that absorbs all three jobs.
A 24/7 desk for your gym, without hiring anyone.
Three pillars run quietly in the background while your team coaches members on the floor.
AI voice agent that captures every lead.
Trained on your membership tiers, your class schedule, your trial offer, your trainer roster. Handles new-member enquiries, books trial sessions, answers pricing and timetable questions, captures contact details for follow-up.
Class bookings, waitlists, and member messages on autopilot.
Members book classes via voice or WhatsApp. Waitlists fill automatically when someone cancels. Reminders go out 24 hours and 2 hours before class. The front desk only sees the messages that needed human attention.
Retention sequences that keep members.
Automated check-ins at 30, 60, and 90 days. Win-back sequences for lapsed members. Birthday and milestone messages. The 'human' touch that retention demands, run by AI, monitored by us.
Built for fitness, not retrofitted.
There are generic AI tools for SMBs. They work for some businesses. They don't know what a "10-class pack" means, what "open gym" means, or why your 6:30 AM class fills weeks ahead while the 4 PM struggles.
Click is built per gym. We learn your class structure, your member journey, your trial-to-paid conversion process. The agent sounds like your gym, knows your trainers' names, and speaks the language of your members.
When you change your timetable, you tell us. We update the agent the same day. When you launch a new class type, the agent learns it before the first member calls about it.
Every enquiry, every booking, every retention touch. One screen.
You get access to the Click Desk AI dashboard from day one.
Built for the gym owner who's already running two businesses out of one front desk.
- See every new lead captured today, this week, this month
- See class booking volume and waitlist activity
- Pause the agent in two taps (member events, refurb closures, holidays)
- Track retention metrics: 30/60/90-day check-ins, win-back response rates
- See your content calendar with this week's posts ready for approval
Built for UK fitness operators ready to capture every lead.
Click works best for
- Boutique studios (Pilates, yoga, spin, HIIT, CrossFit, F45-style)
- Independent gyms with 100 to 800 members
- Small-group personal training operations
- Studio chains (2 to 6 locations)
Click works less well for
- High-volume budget gyms relying on automated kiosks for everything (the human-AI hybrid model doesn't fit)
- Personal trainers running solo without a physical location (less revenue base to support the bundle)
What we're building toward.
Case study placeholder: first fitness client. We will replace this with leads captured, members retained, and class bookings handled once 90-day data is in.
Until our own fitness case study lands, every number on this page is either independently sourced (GymMaster) or flagged as an estimate. We will replace these with our own client data as we accumulate it.
Pricing built for fitness operators.
Most gyms benefit from the full bundle: voice plus WhatsApp plus social plus retention sequences. Click+ is the recommended tier. Click Pro is right for multi-location operations or studios doing premium pricing where each new member is worth £100+/month.
All prices in GBP, exclusive of VAT. Monthly rolling, 30 days notice.
Note on Click Voice for fitness
Click Voice is currently restricted to restaurants and cafes (v1 launch). If you're a gym or studio owner interested in voice-only at a lower entry point, contact us. We may extend Click Voice to fitness in future cohorts based on demand.
Four steps from missed leads to full classes.
No new software to learn. The system connects to your existing booking platform and we run it for you.
Discovery call (30 minutes)
Your membership tiers, your class schedule, your trial offer, your booking system, your retention pain points.
Build (7 to 10 days)
We script the agent, integrate your booking system (Mindbody, Glofox, TeamUp, Acuity, where supported), build your retention sequences, plan your first month of content.
Go-live and trial (14 days)
Phones, DMs, class bookings all running. Dashboard live. We monitor and tune in the first week. No invoice during trial.
Month 1 and beyond
Your team focuses on members in the studio. We handle leads, bookings, and retention.